It is a Myth… Generally people get confused in NEWSPAPER Advertising Cost.
While Advertising in News Paper, we as the Advertiser need to keep few things .
- Whom we wish to address,
- where we wish advertisement to appear in the News Paper.
- What is the frequency of the Advertisement, it is one off advertisement or multiple. More the ads more cheaper it will be.
In case you are planning to advertise for a smaller territory, plz go for the city specific pullout instead of going Main News paper.
To Explain you better, I am taking Example of Dainik Jagran Delhi NCR Edition.
Dainik Jagran Delhi NCR Edition has, East Delhi, South Delhi, Outer Delhi, Noida, New Ghaziabad, Old Ghaziabad, and Delhi Pull out. These are known as City Pull Out or in Jagran Language it is called Jagran City.
Now let us understand the cost effectiveness. In case you are planning to address people who are living in Noida, Choose only Noida Edition of Dainik Jagran Delhi Edition.
Cost of this advertisement will be 1/10th of total cost of Delhi NCR advt.
Other view Point. In case you wish to reach to Masses, who are spread across entire UP, definitely in that case, one should take all UP instead of choosing specific editions.
Based on the city your head office is based, team of that edition/city will be get in touch with you and get you the best rates.